So Google's launched a new social platform. Again. There's a mad rush among the clued-in, fully connected, always online folk to get on this shiny new train. Again. Once on, they can quickly see and start worrying about how many, or how few 'circles' they're in. I'm sure the experts are writing their very first blog posts on how to plus-size your career using Google + . So far so predictable.

But once you've experienced the UI and admired the slick feedback functionality and played around with those circles for a bit, you've got to wonder, now what? Who do you put in these circles? Because let's face it, how many different types of relationships do you have that don't already have their designated social network. Looking at the hundreds of suggestions that Google is helpfully offering I can't see a single person who I 'want' to be connected to, who isn't already a connection on one or another platform.

Professional contacts = LinkedIn. Friends/Family = Facebook. Interesting Strangers = Twitter.

Like parking spaces and good men, all the worthwhile connections are taken.

To successfully begin my Google Plussing, I'd have to be that person at the party who moves everyone to the other room just as they're sitting down for a chat? I can't be that person even if I wanted to, because nobody ever listens to me; they'd just go on chatting over my head while I keep gesturing that they should join my new 'circle', here. Over here! 

So here's my unscientific and unsolicited advice to creators of new social networking platforms - Before you give me another social networking platform, I need a new kind of relationship. Work on that.